Research Design and Consulting

• Needs Assessment

• Research Proposal

• Quant survey design or qual discussion guide design

Data Collection

• Online Survey Programming

• Translations: survey and open-ends

Primary Data Collection:

Surveys: Online, telephone

Interviews: Online in-depth interviews

• Online Focus Groups

• Online Ethnographic Studies

Qualitative

Moderation of online focus groups or in-depth interviews in 12 languages and counting.

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• Data Processing

• Data Cleaning

• Data Coding

• Data Entry

Data Analysis

• Descriptive Analysis

• Inferential Analysis

• Cross-Tabulation

• Statistical Modeling

Data Visualization

• Charts and Graphs

• Dashboards

• Infographics

Reporting

• Detailed Reports - Word, PPT or Google Sheets

• Executive Summaries / Topline Reports

• Presentations

• Thought Leadership Papers

Market Segmentation

Demographic Segmentation: Dividing the market based on age, gender, income, etc.

Psychographic Segmentation: Analyzing consumer lifestyles, values, and personalities

Behavioral Segmentation: Understanding consumer behavior, usage patterns, and brand loyalty.

Customer Satisfaction and Loyalty Studies

• Net Promoter Score (NPS)

• Customer Satisfaction Surveys

Product and Concept Testing

• Concept Testing

• Product Testing

• Usability Testing and User Experience

Brand Research

• Brand Awareness Studies

• Brand Equity Analysis

• Brand Positioning Studies

• Brand Tracking

• Thought Leadership

Pricing Research

• Pricing Sensitivity Analysis

• Conjoint Analysis

Advertising and Communication Research

• Ad Testing

• Media Consumption Studies

• Message Testing

Market Entry and Feasibility Studies

• Market Sizing

• Feasibility Studies

Tracking Studies

• Longitudinal Studies

• Brand Health Tracking